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Sumaiya Khatun
Apr 05, 2022
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If we only ask to what extent it is clear that the Whatsapp Mobile Number List expression comes from BMW, the score for the standard expression remains at 72%, for the shoe sole it drops further to 37%. As a result, that expression is also seen as less appropriate to the brand and as less clear and credible. This leads to additional irritation with the puzzling ad. Creativity has limits A positive point is that the shoe sole appearance attracts and retains a lot Whatsapp Mobile Number List of attention. This is not always obvious with puzzling advertisements. Enigmatic advertisements sometimes run the risk of not taking the trouble to work out the riddle from the start. In the case of the shoe sole, a large audience does take the trouble for this, but the attention is then insufficiently Whatsapp Mobile Number List focused on the brand and the proposition, resulting in a low brand linkage. Subsequently, the assessment also lags Whatsapp Mobile Number List further behind the standard expression. It turns out that despite the effort put into it (a lot of attention), few people have understood the deeper meaning. The assessment shows that people find it difficult to fathom the advertisement, even after seeing the advertisement for a longer Whatsapp Mobile Number List period of time. After going through all the stages in the communication processing, the conclusion is that the less creative, more standard utterance produces higher effects compared to the enigmatic utterance. This case is not a plea to make less use of creativity and originality in Whatsapp Mobile Number List communication. Research often shows that these are the necessary ingredients to distinguish yourself as a brand. Only puzzling ads still run the risk of being rejected early. The willingness of the public to understand Whatsapp Mobile Number List the advertising is then overestimated.According to Statista, an average of 75.4% of website visitors clicks away from their shopping cart without paying. That's a shame, of course, because you miss out on a lot of sales opportunities. Retargeting can help guide these Whatsapp Mobile Number List visitors further to the next stage of the conversion funnel. How do you do that? 14 tips. As a marketer, you naturally want to lead as many people as possible from your target group to your website. You bet on SEO, SEA, paid ads, etc. You spend a lot of time and energy on that. But the majority of Whatsapp Mobile Number List your visitors don't convert. Even if they clearly indicate that they are interested in your products by adding something to their shopping cart.
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Sumaiya Khatun
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