Xueersi Online School is a product of “Good Future” company in the bulk sms service K12 stage. According to the Q3 data for fiscal year 2020 released by TAL in January 2020, Xueersi Online School’s revenue accounted for 18% of TAL’s total revenue. The valuation of TAL is about 29.5 billion yuan. Based on the same PS valuation, Xueersi Online School is valued at about 5.3 billion yuan. Xueersi Online School was officially launched in 2010, and now it has grown into one of the bulk sms service giants in the field of online education. In its development history, the K12 launch war in the summer of 2019 had a huge impact on it. This article mainly disassembles the core drainage product in the launch war-49 yuan short-term class, how will it continue to develop in 2020?
The 49-yuan short-term class is aimed at bulk sms service children aged 6-15 and their parents, covering all grades from middle school to junior second. A simplified business process diagram of the 49 yuan short-term class of Xueersi Online School] On the whole, mathematics, as the signature subject of Xueersi Online School, as the main subject, English and Chinese subjects are also bulk sms service involved, but it mainly focuses on its own traffic channels for enrollment. Next, take the short-term class of 49 yuan as an example to disassemble and analyze the operation style and teaching products: 2. Process restoration: 49 yuan experience class, what did you do?
First, let's restore the operation action according to the bulk sms service timeline: 1. Purchase 49 yuan experience class Users can enter the "49 yuan experience class" page from multiple channels, mainly including the channels in the figure below. By placing short-term classes of 49 yuan on platforms such as WeChat Moments, Douyin, Toutiao, etc., to obtain accurate users. For users who have settled in its own traffic pool, the service account mainly expands the bulk sms service subjects of Chinese and English, and converts it through multiple frequencies, strong touch + tweet weak touch, and recommends referral activities to paid users, invites One person buys a class and gets 25 yuan in cash + free class, and the upper limit is to invite 3 people to give 75 yuan in cash + in-kind reward.