While it's commonly accepted that it can take time to build a Facebook audience as well as a Twitter audience or a Pinterest audience, there are clear winners. So take this article. Does it really matter if you have 428 LinkedIn shares versus 500 Facebook or Twitter shares? Share on LinkedIn Screenshot from From the perspective of the buzz you've created, Facebook wins. However, we also want to measure engagement. And LinkedIn is a professional network, where people are more likely to be interested in in-depth content than just a headline they're browsing on their newsfeed. Advertising Continue reading below So, technically, it's not only more difficult to create more than 400 shares on LinkedIn than on Facebook (given the dimensions of the network), but it also brings the advantage of stronger engagement.
Traffic source Social media is complicated. A good social media engagement rate from a platform doesn't necessarily mean hair masking service website traffic, and it certainly doesn't mean more leads. Those very few lucky people who manage to have it all are kings of the blog for a reason. For the rest of us, constant monitoring is an absolute requirement if we're trying to maintain perspective on what the converting platform really is - and it may not always be the one we're thinking of. Pinterest-Google Analytics Screenshot of a Google Analytics account In the example above, Google Analytics brought some real surprises. Who would have thought that Pinterest would be the very source of over 85% of social media traffic for the account we analyze?
Advertising Continue reading below Although the client is private, the bottom line is that their niche isn't visual (it's not design or art, for example), so the results are a bit surprising. Metrics for SEO Backlinks It is not necessary to repeat all the reasons why backlinks are important, especially those from popular and authoritative sources. But it is important to monitor them, because then we can correlate them with traffic spikes and see if there is a possible causality between the two. Article Performance - Review Social Media Screenshot of cognitive SEO For one of the examples above, the post with over 300 comments on the page, the backlink situation isn't bad either! This is a sign that the blog post has succeeded on more than one front and has managed to make an impact in the community – provided it has shares, page engagement and a large number of backlinks.