Product planning is the work content that Internet product managers often come into contact with in their daily work. Whether it is from 0-1 product development bulk sms service or from 1-N product iteration, we need to use product planning ideas to solve problems. So how to ensure clear work logic and output value when doing product planning, let's take a review of actual cases and talk about the author's methods in actual product planning. Product planning sounds so high-level that many product managers feel somewhat proud when explaining their work to those around them. It seems that we can decide the life and death of a product or function by using our brains, scatter thinking and bulk sms service then brainstorming on the computer. Based on the advantages of the Internet industry, the cost of realizing product ideas is lower, which naturally lowers the threshold for product planning.
In different types of companies, product managers with various experiences are advising and arguing for the company's and boss's products. When your bulk sms service product idea is just budding, or your product is in trouble and you need to find the second curve, you need product managers to quickly plan the product systematically, and timely present an objective and implementable product planning report to the boss . Some time ago, I just completed a product planning, which is based on the repositioning and sorting of existing products. Therefore, this article mainly takes the company's collaborative OA products as an example to review the points that need to be done in bulk sms service product planning. 1. "Warm-up" before product planning In recent years, the process and operation model of Internet products have become more and more mature, and the competition of products in the same industry has become more and more fierce.
Whether it is a mature product or a product that has just been launched, if you do not constantly reflect on, optimize and create customer value, it will be ignored bulk sms service by the market. It is a matter of time before it is eliminated and forgotten by customers. Therefore, in the face of such a situation, product managers should properly re-examine and plan the current product to help the product team discover new opportunities. In normal work, there are roughly three categories of products that product managers can access and need to plan. Different categories of products require different levels of resources to be invested in planning: For products from 0 to 1, the company has just established a bulk sms service project team, but the specific direction has not yet been thought out, that is, the way to set up a team first and then determine a strategy;