A keynote on social media at an annual conference for conference organizers (yes, very meta). In the afternoon, I also co-hosted a social media breakout session for events with the awesome Adam Franklin. What surprised me was how few delegates Jewelry Retouching were active on social media. For many, social media somehow happened at their events, neither endorsed nor embraced. Slapping a hashtag on promotional material might be beyond their thinking. Yet with a little planning and preparation, social media can make a huge Jewelry Retouching difference. RELATED CONTENT AT HAND: 5 Gospels to follow on social media that are strategic, systematic and smart Social media for organizers These days, i
F an event doesn't have a hashtag (or if the hashtag isn't promoted enough), the public usually creates at least one or two before morning tea. Unfortunately, having a number of improvised hashtags can mean that none of them get the momentum Jewelry Retouching needed to take off. The hashtag is also a great way for organizers to answer questions, make announcements, promote the upcoming agenda, gather feedback, monitor reactions, and of Jewelry Retouching course, join in the fun. That's why it's best to have a dedicated staff member or trusted volunteer to constantly monitor and interact with the various social media channels throughout the event.
If a hashtag really takes off, it can live beyond the event itself and continue to gain momentum. It may even continue to promote and support future branded events and activities, snowballing year after year. One of the best examples is CMI's CMWorld hashtag, originally Jewelry Retouching created for the first Content Marketing World conference. The hashtag is never CMWorld2016 or something similar as that invites redundancy. By keeping Jewelry Retouching the hashtag generic, it remains relevant to all CMI events, no matter where and when they are. Since its launch five years ago, CMWorld has become a dynamic 24x7x365 discussion channel,